New visual identity & product design for self storage software.
About the project
Project completed whilst working at R6 Digital.
RapidStor is a digital product suite that offers a way for Self Storage business to take bookings, provide unit size recommendations, sell packing supplies and offer online payment gateways to their storage unit tenants.
My part of the project involved refreshing the brand and user interface designs that are embedded directly onto client websites. This involved looking at unit listings, booking forms and box shop layouts for desktop, tablet and mobile devices. From there, the website was also updated to match new branding and release of new interface features.
Brand Design, Research, UI Design, Product Design, Website Design
2018 – 2019
From small startup to grownup digital product.
RapidStor was in a massive phase of growth, with the product development team capacity doubling to help with the demand of product optimisations from users.
During product development and refinement, the logo and branding of the product was refreshed so that, when official launch occurred, all marketing materials were cohesive and fit together nicely.
An updated website to match the new brand and product design style
Once the branding and majority of product development was completed, the website design was the next item in line to receive the updated branding.
The new website highlights all the additional features added to the software and provide quick and easy access to demos of the product.
Set up tracking as soon as you do something.
This project was the first product design project where I was able to request user tracking information to help guide design decisions. The struggle I found when reviewing fresh data was that it changed frequently, so I’ve learned to request tracking to be setup as soon as possible whenever working on products as user-interaction heavy as these.
Always try too much content, and too little content.
One of the trickier elements of this product is that a busines takes it, adds it to their own website with their own brand and content — all which can drastically change the entire interface design for better or worse. It was a fun challenge, and trying different fonts, colours and varying amounts of content helped me get a better picture of sizing, spacing and allowed me to provide recommendations to development team on how much editing control to give to users.